Preparation is Key: You Never Know when a Viral Moment Could Happen at Your Event

billionaire robert smith at moorehouse college

In today’s digital age, news travels faster than ever before. With smartphones equipped with high-resolution cameras and social media ready to disseminate information across the world in seconds, you want to make sure any event you put on runs smoothly. There is simply no room for error when all the eyes are on you.

Take the recent Morehouse College 2019 graduation proceedings where the commencement speaker, billionaire Robert Smith, pledged to pay off the student loans of the entire 2019 class. Within moments, video clips from the commencement ceremony were blowing up social media feeds, and by the end of the day, media outlets across the world were covering the news. Take a look at his announcement in the video below.

Now, imagine if, in the middle of Smith’s speech, the mic had malfunctioned, the lights had gone out, the LED display flickered, or some other detrimental situation that can make any event go from celebratory to catastrophic. Perhaps then, the ceremony would have gone viral for all the wrong reasons.

No Room for Error with Event Management

moorehouse college logoLuckily, Morehouse chose to partner with Mathes Event Productions in Atlanta for all their event technology and management needs. This meant everything from the outdoor LED wall technology that greeted visitors to the HD technology for cameras that streamed the entire event, went off without a hitch.

We worked with Morehouse to manage all aspects of the 2019 graduation ceremony to make the entire event a success as the proceedings played out across the world. Our role included directing and producing the entire 2019 graduation ceremony, creating the in-show graphics, and managing video production efforts.

Mathes Event Productions was also responsible for the delivery of all video materials to press and social media outlets. This was key to help ensure media had high-quality video content from the event to use in their stories – from broadcast to online to social media.

Are you looking for more information about choosing the right partner for your upcoming event? Take a look at our post: How to Choose an Event Management Company.

We were proud to help make the event a success, and extend our congratulations to all 2019 graduates!

Searching for an Event Production Partner?

Consider partnering with Mathes Events for your next event to make sure the next potential viral moment at your event doesn’t experience technical difficulties.

Get in touch with us today, or call (678) 310-7332 to find out more information about our event production services in Atlanta.

Related Posts

Leave a comment